Contributor: Jamie Richardson
A New Golden Shopping Experience Awaits at the Carolina Mall!
The Golden Rack Boutique (Carolina Mall)
📍 1480 Concord Pkwy N, Concord, NC 28025
Website | Facebook | Instagram
The Golden Rack Boutique, a charming and locally-owned boutique, has emerged as the winner of the “Next Great Pop-Up Shop” through the American Dream Project in partnership with Carolina Mall. Founded by Jim Hull in 2019, the American Dream Project is a small business initiative by Hull Property Group, which operates Carolina Mall, to encourage small business growth by giving local business owners and entrepreneurs the opportunity to make the dream of operating their own store a reality.
- “When we read Cassidy’s application, we knew she had the dedication and vision to be a successful entrepreneur. We’re so happy she took the leap of faith!”
Owned by Cassidy and Matt Benfield, the boutique has quickly become a local sensation, offering a unique blend of southern flair, affordable fashion, and a commitment to exceptional customer service.
- The Golden Rack, which started as a surprise for Cassidy from her husband, Matt in the form of a brick-and-mortar storefront in June 2022, has evolved into a thriving business venture.
They opened their second location in Landis in 2023. Now, The Golden Rack is open in the Carolina Mall as the Next Great Pop-Up Shop.
The inspiration behind the name is as unique as the boutique itself.
- Cassidy shares, “Our name came from our hunting background and was solidified when we realized the racks in the store were gold!”
The Benfield family is passionate about fashion and wants to provide affordable options, good quality, and exceptional customer service to the Kannapolis and Concord areas. Speaking about the uniqueness of The Golden Rack, Cassidy shares how all three locations are a little different.
- “Our stores offer unique gifts and fashion, and good quality with affordable prices. From toddlers to men and women to shoes, gifts, and jewelry, The Golden Rack is all-inclusive,” said Cassidy.
The boutique boasts an impressive lineup of brands, including SWIG, Burlebo, ENewton & Brighton Jewelry, Farmhouse Fresh, Michelle McDowell, Kancan Jeans, Shushop Shoes, and even items from Cassidy’s husband, Matt’s own line, Knee Deep.
The Golden Rack Boutique is more than just a clothing store; it’s an experience. Cassidy aims to provide customers with a sensory journey, appealing to all five senses. The store is designed to captivate visitors with a signature scent, beautiful chandeliers, and ambient music. From the touch of the clothing to the taste of freeze-dried candy, The Golden Rack aims to create an immersive shopping adventure that goes beyond the ordinary.
As the holiday season approaches, The Golden Rack Boutique has prepared some great Black Friday deals, including $5 car fresheners, $7 bags of freeze-dried candy, $14 bramis, $25 1/4 zips, and $35 snuggle-up hooded cardigans. ENewton, a featured brand, will also have a more prominent presence during the shopping extravaganza. The Golden Rack is open Monday to Saturday, 10 am to 6 pm, and Sundays from 1 pm to 5 pm. For those eager to catch the Black Friday buzz, the store will open at 8 am, offering enticing deals and discounts throughout the day. “Come let us FILL your Rack!”
“This holiday season, our goal is to be your one-stop shop for all of your family’s gifts and apparel. We can’t wait for you to come see us as we strive to offer a unique and memorable experience for everyone.” So, whether you’re a fashion enthusiast or on the hunt for the perfect holiday gift, make your way to The Golden Rack Boutique at any of their three locations and let the experience unfold. Your golden shopping destination awaits!
Planning to visit? Tell ’em Cabarrus Weekly sent ya!
